Most of our clients in the Raleigh, Cary, and Morrisville area benefit greatly from a new or refocused content marketing strategy.
TAP’s content marketing services are ongoing efforts, and as such, begin with a detailed schedule and content preview as we nail down exactly who you are and what you want to say to your customers.
What is Content Strategy?
Content strategy is the planning and development of original content that educates your consumers, engages them, and continuously delivers a one-of-a-kind experience.
A properly executed content marketing strategy:
- Familiarizes your customer base with who you are
- Builds your credibility as a thought leader
- Generates new business
TAP expands upon typically-offered content marketing services by including regular system assessments and evaluations, as well as ongoing insight and content development.
Creating a Content Marketing Strategy
Effective marketing covers every medium through which your customers consume content, including:
- Copywriting- TAP possesses the experienced writing team you’ll need to provide your consumers with thoughtful, informative, precisely-branded copy.
- Infographics- The goal in creating educational, attractive infographics is to have your users share them! Visual content that offers more than text is a great way to drive new engagement.
- Video- Sleek video production is more affordable than ever, and a sure-fire way to hold the attention of a potential customer on your web page.
Together, we'll outline your greatest strengths in existing content as well as areas of opportunity. Building a content marketing strategy from both sides will result in a balanced plan you can maintain for years to come.
Content Strategy for Mobile
Developing pieces of text, image, and video content that are optimized and responsive makes all the difference when it comes to building a modern content marketing strategy. Putting these pieces together into one, unified message is the sweet spot, where your content jumps from one mobile device to another throughout your customer base.
We will tailor your offerings to a responsive design that remains functional for a desktop user but works dynamically for a mobile user. Accessibility is the name of the game in content marketing—your potential customers are more likely to consume and share your content if it can be easily accessed on a mobile device. Beyond design, we will strategize your content for mobile by adhering to mobile copywriting best practices, including:
- A concise writing style
- Strong headlines
- Effective calls-to-action
- Tie-ins to videos and infographics
- Use of numbered lists and bullet points
TAP has all the capabilities of producing shareable, branded content that builds your reputation and increases customer engagement.
Contact us today to start developing your own content marketing plan!